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ELENA NOVELLI


I am Professor of Strategy at Bayes Business School of City, University of London, where I serve as the Co-Director of the Digital Leadership Research Centre. I hold a Ph.D. in Business Administration and Management and an M.Sc., cum laude, in Business Administration from Bocconi University, Milan. My research interests and expertise concern how knowledge and the decision making approach used by firms and individuals affect their choices and performance.

My work has been published in top academic journals including Academy of Management Review, Strategic Management Journal, Organization Science, Academy of Management Annals, Research Policy, Strategy Science and Journal of Management, and has been recognized with multiple awards including the 2021 Strategic Management Society Best Paper Prize, the 2021 DRUID Best Paper Prize, the 2021 Academy of Management STR Distinguished Paper Award in Innovation and Strategic Human Capital, the 2015 Strategic Management Society Best Paper IG Knowledge and Innovation Award and the 2013 SIIE.EBS/Mikroforum Best-Paper-Award Innovation Management. My Ph.D. dissertation was selected as the Finalist for the Best Dissertation Awards from the Academy of Management (then BPS Division) and the Danish Research Unit on Industrial Dynamics (DRUID).

My research has been funded by the UK Economic and Social Research Council (ESRC Future Research Leaders Grant, 2012, GBP 212,240) and by the UK Government Department of Business, Energy and Industrial Strategy (Business Basics Grant, 2018, GBP 387,000).

I am a member of the Editorial Review Boards of Organization Science, the Strategic Management Journal, Strategy Science, and the Journal of Management Studies. I currently serve as the Chair Elect of the Technology and Innovation Management Division of the Academy of Management, after having served the Division in the role of Treasurer. I am a member of the Executive Committee of the SEI Consortium. I am the Past Chair of the Knowledge and Innovation Interest Group of the Strategic Management Society.

At Bayes Business School I teach “Strategic Leadership”, “Corporate Strategy” and the successful elective “Capturing Value from Innovation” in the Executive MBA Programmes. My teaching activity has received multiple awards and mentions including the Dean’s Award for Teaching Excellence at the University of Bath (2011) and the City Impact Award for Most Innovative Teaching (2019). I have coordinated and taught Executive Education courses for public organisations as well as leading international companies in the technology, retail, media, banking, real estate, and transportation industries. In 2018, in collaboration with colleagues at Bocconi University and the University of Oxford, I founded  Strategy Insight Lab, a programme to deliver free training for one year to hundreds of UK micro-businesses, keeping them at the forefront of business knowledge and conducting research on what enables their growth and success. For my work on this project, I was one of the three finalists for the 2019 City Icon Partnership Award. This project was followed in 2022 by Idea Booster Lab, an international business support programme for UK startups launched in partnership with Bocconi University. 

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