My research focuses on an overarching research question: How does the knowledge as well as the type of decision making approach employed by firms or individuals shape their choices and performance ?
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I am particularly interested in the role of theories and abstract knowledge.
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I have explored this question with conceptual as well as mixed-methods empirical research, based on observational studies, natural, lab, and field experiments, and qualitative analysis.
I have focused on four main areas: Decision making in Strategy, Entrepreneurship and Innovation; Knowledge and Value Appropriation, Vertical and Horizontal Boundaries of Innovative Firms, Innovation and Firm Relationships with Stakeholders
​Links to selected publications​​​​​​​​
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Novelli, E., Spina, C. 2024. Making business model decisions like scientists: Strategic commitment, uncertainty, and economic performance , Strategic Management Journal.
â–¸ SMS 2021 Best Paper Prize
â–¸ DRUID 2021 Best Paper Prize
â–¸ AOM 2021 STR distinguished paper award
in knowledge, innovation and human capital
â–¸ AOM 2021 Best Paper Proceedings
â–¸2022 Kauffman Best Paper Awards
in Entrepreneurial Cognition Finalist
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Gagliardi, L., Novelli, E. 2024. Female entrepreneurs targeting women: Strategic redirection under scientific decision making, Organization Science.
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Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., Spina, C. 2024. A scientific approach to entrepreneurship: Large scale replication and extension, Strategic Management Journal.
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Felin, T, Gambardella, A., Novelli, E., Zenger, T. 2024. A Scientific method for startups. Journal of Management.
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Coali, A., Gambardella, A., Novelli, E. 2024 Scientific decision-making, project selection and longer-term outcomes, Research Policy.
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Valentine, J., Novelli, E., Agarwal, R. The Theory-Based View and Strategic Pivots: The Effects of Formalization in Cognition and Action on the Type and Nature of Pivots. Strategy Science
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Coali, A, Novelli, E., Sirigiri, A., Spina, C. 2024. Designing entrepreneurial decisions, Journal of Business Venturing Design
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Conti, R., Novelli, E. 2022. Not all technologies are created equal for stakeholders: Firm stakeholder orientation and investments in technology generality. Research Policy
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Heaton, S., Gambardella, A., Novelli, E., Teece, D.J. 2020. Profiting from enabling technologies?, Strategy Science
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Conti, R., Gambardella, A., Novelli, E. 2019. Specializing in general purpose technologies as a long-term strategy for firms, Industrial and Corporate Change ​​​​
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Ahuja, G., Novelli, E. 2017. Redirecting research efforts on the diversification-performance linkage: The search for synergy, Academy of Management Annals ​​​
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Ahuja, G., Novelli E. 2017. Activity overinvestment: The case of R&D, Journal of Management, Special Issue on Resource Allocation​
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Novelli, E. 2015. An examination of the antecedents and implications of patent scope, Research Policy ​
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Ahuja, G., Lampert, C., Novelli, E. 2013. The second face of appropriability: Generative appropriability and its determinants, Academy of Management Review ​
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⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀▸ SIIE.EBS/Mikroforum Best-Paper-Award Innovation Management 2013
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Conti, R., Gambardella, A., Novelli, E. 2013. Research on markets for inventions and implications for R&D allocation strategies, Academy of Management Annals ​​​​​
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Work in progress
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Di Stefano, G., Novelli, E, Hetu, M. Burying the hatchet? Colocation, competition and the performance benefits of diversity
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Hueller et al. Benefiting from a shock: innovation in connectedness and architectural advantage in platform-based ecosystems
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Ebrahim, M., Gaonkar,S., Kapoor, R., Lavie, D., Novelli, E., Winston Smith, S. Innovation and cooperation in ecosystems in the face of distrust: The implication of the Cambridge Analytica scandal for Facebook's partners
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Novelli, E., A scientific approach to entrepreneurial decision-making as Bayesian learning.
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A theory-based view of capital structure
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Ahuja, G., Novelli E. The perils of complexity: Change in product interdependencies and firm performance⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
â–¸ Best Paper IG Knowledge and Innovation Award,
SMS Conference Denver
Book chapters​​​​
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Ahuja, G., Novelli, E. 2013. Innovation strategies. In Teece D.J., Augier M., The Palgrave Encyclopedia of Strategic Management, Palgrave
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Ahuja, G., Novelli, E. 2013. M&A and innovation. In Dodgson M., Gann, D., Phillips N. The Handbook of Innovation Management, Oxford University Press
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Ahuja, G., Novelli, E. 2011. Knowledge structures and innovation: Useful abstractions, lessons learnt and unanswered questions. In Mark Easterby-Smith, Marjorie A. Lyles The Blackwell Handbook of Organizational Learning and Knowledge Management, Second Edition, Wiley – Blackwell
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