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My research focuses on an overarching research question: How does the knowledge as well as the type of decision making approach employed by firms or individuals shape their choices and performance ?

I am particularly interested in the role of theories and abstract knowledge.

I have explored this question with conceptual as well as mixed-methods empirical research, based on observational studies, natural, lab, and field experiments, and qualitative analysis.


I have focused on four main areas:

Decision-Making in Strategy, Entrepreneurship and Innovation

This research stream has been funded with a grant from the UK Government Department of Business, Energy, and Industrial Strategy (Business Basics Grant, 2018, £387,000)


▸ SMS 2021 Best Paper Prize

▸ DRUID 2021 Best Paper Prize

▸ AOM 2021 STR distinguished paper award

in knowledge, innovation and human capital

▸ AOM 2021 Best Paper Proceedings

2022 Kauffman Best Paper Awards

in Entrepreneurial Cognition Finalist


Working papers:

  • Gagliardi, L., Novelli, E. Group membership and decision making in the pursuit of innovative ideas

Knowledge, Innovation, and Value Appropriation


         ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀▸ SIIE.EBS/Mikroforum Best-Paper-Award Innovation Management 2013

  • Ahuja, G., Novelli, E. (authors listed in alphabetical order) 2011. Knowledge structures and innovation: Useful abstractions, lessons learnt and unanswered questions. In Mark Easterby-Smith, Marjorie A. Lyles The Blackwell Handbook of Organizational Learning and Knowledge Management, Second Edition, Wiley – Blackwell

Working papers


  • Di Stefano, G., Novelli, E, Hetu, M. (first two authors listed in alphabetical order). 2020. Burying the hatchet? Colocation, competition and the performance benefits of diversity

  • Hueller, F., Novelli, E., Aversa, P. Benefiting from a shock: innovation in connectedness and architectural advantage in platform-based ecosystems

Vertical and Horizontal Boundaries of Innovative Firms

This research stream has been funded with a grant from the UK Economic and Social Research Council (Future Research Leaders Grant, 2012, £212,000)









  • Ahuja, G., Novelli, E. 2013. Innovation strategies. In Teece D.J., Augier M., The Palgrave Encyclopedia of Strategic Management, Palgrave


  • Ahuja, G., Novelli, E.  2013.  M&A and innovation. In Dodgson M., Gann, D., Phillips N. The Handbook of Innovation Management, Oxford University Press

Working papers:

  • Ahuja, G., Novelli E. The perils of complexity: Change in product interdependencies and firm performance

         ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀▸ Best Paper IG Knowledge and Innovation Award, SMS Conference Denver

Innovation and Firm Relationships with Stakeholders


Work in progress:

  • Ebrahim, M., Gaonkar, S., Kapoor, R., Lavie, D., Novelli, E., Winston Smith, S.  Innovation and cooperation in ecosystems in the face of distrust: The implication of the Cambridge Analytica scandal for Facebook's partners

         ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀▸ Bocconi Assembly for Innovation and Cooperation Best Proposal Award (Eur 10,000)

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